[용쟁호투 ①] 3대째 라이벌, CJ vs 대상의 50년 '먹거리 전투' [스포츠서울닷컴｜서종열기자] 50년 가까운 세월동안 라이벌 관계를 유지하고 있는 회사들이 있을까? 정답은 ‘있다’다. 국내 식품업계 1,2위를 다투며 조미료부터 고추장, 된장, 간장, 김장김치 등 식품 전 분야에 걸쳐 대립각을 펼치고 있는 라이벌그룹. 바로 CJ그룹과 대상그룹이다. 사실 두 그룹은 ‘식품라이벌’이란 타이틀 이외에도 한때 ‘사돈’ 간이었다는 점 때문에 재계의 각별한 주목을 받았다. 대상그룹 3세인 임세령씨와 삼성그룹 3세인 이재용씨가 결혼했었기 때문이다. 두 사람은 올해 5월 경 합의이혼한 것으로 전해진다. 그러나 두 그룹간의.......

Six Organizational Models for Integrating Brand with CSR Carol Holding, President, Holding Associates/Brand Strategies Lucille Pilling, Director of Health Initiatives, Corporate Council on Africa Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating CSR and brand efforts without a roadmap, however, can be daunting. To address this need, the authors conducted in-depth semi-structured interviews with key managers in brand and CSR departments in the five industries — financial services, ph.......

Six Organizational Models for Integrating Brand with CSR Carol Holding, President, Holding Associates/Brand Strategies Lucille Pilling, Director of Health Initiatives, Corporate Council on Africa Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating CSR and brand efforts without a roadmap, however, can be daunting. To address this need, the authors conducted in-depth semi-structured interviews with key managers in brand and CSR departments in the five industries — financial services, pharmace.......

Untangling Brand Equity, Value, Assets and Health ByChris Grannell The notion of “brand equity” has been common currency amongst marketers for several years. And barely a day goes by without marketing, HR and other departments speaking about the “health” or “value” of their brand. In this paper I aim to untangle a number of related concepts of use to brand owners and those working with brands. (I’m not entering into the business of financial brand valuation. For an example of this see Interbrand’s methodology.) First up are two ways of conceptualising the importance o.......

Untangling Brand Equity, Value, Assets and Health ByChris Grannell The notion of “brand equity” has been common currency amongst marketers for several years. And barely a day goes by without marketing, HR and other departments speaking about the “health” or “value” of their brand. In this paper I aim to untangle a number of related concepts of use to brand owners and those working with brands. (I’m not entering into the business of financial brand valuation. For an example of this see Interbrand’s methodology.) First up are two ways of conceptualising the importance or power of a.......

He continued, "I think the levels of confidence people have in service brands are infinitely lower than the levels they have in product brands." In Brand Engagement (2008), management consultant Ian Buckingham profiles unsuccessful attempts to relocate call center services to India, a practice that resulted in soaring numbers of customer complaints and extensive damage to corporate brands, not to mention India’s national brand. The author suggests that these kinds of problems could have been avoided if the employees had been engaged in activities that fulfilled their highe.......

He continued, "I think the levels of confidence people have in service brands are infinitely lower than the levels they have in product brands." In Brand Engagement (2008), management consultant Ian Buckingham profiles unsuccessful attempts to relocate call center services to India, a practice that resulted in soaring numbers of customer complaints and extensive damage to corporate brands, not to mention India’s national brand. The author suggests that these kinds of problems could have been avoided if the employees had been engaged in activities that fulfilled their higher order need.......

What a Declining Business Media Means to CEOs As cost cutting narrows the field of business journalism, it has become more difficult to put out a corporate story — or take one in. by William J. Holstein The business media, which expanded greatly during the Internet bubble, is now mired in deep economic crisis. Condé Nast folded Portfolio in August 2009 and McGraw-Hill is said to be close to a sale — or closure — of Business Week. The surviving business magazines, including Forbes and Fortune, are much thinner after the collapse of advertising in 2009. Newsp.......