Thursday, April 02, 2009 Before & After Abstract: The proof is in the Brand Experience. Have you ever compared the image you had about a brand, a company or a person Before and After dealing with them, believing their promises and buying their products? – Will they keep their positive aura? Brand Experience When it comes to the core promise of any brand, Experience is the only real test. By core promise we mean the positive contribution to your life and my life that a brand will be promising to bring to the table when we accept to buy its products and services. This person.......

The Brand Story Web Marketing Process ByJerry Bader If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it. It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication. Communicate to the Subconscious Mind Branding is often thought of as a marketing strategy reserved for major consumer product companies, but the fact is all businesses are brands that are either cul.......

The Brand Story Web Marketing Process ByJerry Bader If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it. It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication. Communicate to the Subconscious Mind Branding is often thought of as a marketing strategy reserved for major consumer product companies, but the fact is all businesses are brands that are either cultivated so t.......

Four Opportunities to Strengthen a Brand Community byLara Lee August 17, 2009 issue Community marketing strategies are now common. Years of research have demonstrated that transforming customers into community members yields higher repeat purchase, greater loyalty and stronger brand advocacy. This, in turn, creates a virtuous cycle of greater brand authenticity, increased marketing efficiency and the ability to reinvest marketing dollars in building the community. But the proliferation of Web 2.0 features and social networking platforms has created confusio.......

Four Opportunities to Strengthen a Brand Community byLara Lee August 17, 2009 issue Community marketing strategies are now common. Years of research have demonstrated that transforming customers into community members yields higher repeat purchase, greater loyalty and stronger brand advocacy. This, in turn, creates a virtuous cycle of greater brand authenticity, increased marketing efficiency and the ability to reinvest marketing dollars in building the community. But the proliferation of Web 2.0 features and social networking platforms has created confusio.......

Brand valuation Brand valuation: what it means and why it matters Over recent years, intangible assets have become more important to businesses operating in a wide variety of industries. This in turn has put a premium on being able to come up with credible ways to value brands. David Haigh reports There is now widespread acceptance that brands play an important role in generating and sustaining the financial performance of businesses. With high levels of competition and excess capacity in virtually every industry, strong brands help companies differentiate .......

Brand valuation Brand valuation: what it means and why it matters Over recent years, intangible assets have become more important to businesses operating in a wide variety of industries. This in turn has put a premium on being able to come up with credible ways to value brands. David Haigh reports There is now widespread acceptance that brands play an important role in generating and sustaining the financial performance of businesses. With high levels of competition and excess capacity in virtually every industry, strong brands help companies differentiate themselves in the market.......

소크라테스는 '악법도 법이다'라고 했다. 법이란 사회의 질서 유지를 위한 최소한이라고 생각한다. 즉, 법이 사회 전체는 아닐 수도 있다는 것이다. 물론 법이 사회의 통념에 위배되는 것도 있을 수 있다. 그것은 법을 만드는 시점과 현재의 상황이 변화되었기 때문일수도 있고, 때로는 잘못된 통념으로 만들어지는 경우도 있으며, 사회가 잘못 진행되어 나가는 경우도 있기 때문이다. 하지만, 법이라는 것은 한 사람만을 위한 것이 아니라 다수의 사회 구성원을 위한 것이어야만 한다. 어제 MBC의 PD수첩을 잠깐 보았다. 크게 두 부분으로 나뉘었는데, 하나는 쌍용차의 파업과 관련된 부분이고, 다른 하나는 경찰의 폭행에 대한 부분이었다.......