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[비공개] Case Study: Dearth of orders gave birt..
The story In 2010, André Glaron, Matthias Issing and Nicolas Weber were executives at a large multinational healthcare company based in Germany. The organisation was developing, producing and selling premium magnetic resonance imaging machines to hospit..추천 -
[비공개] Case Study: Dearth of orders gave birt..
The storyIn 2010, André Glaron, Matthias Issing and Nicolas Weber were executives at a large multinational healthcare company based in Germany. The organisation was developing, producing and selling premium magnetic resonance imaging machines to hospitals..추천 -
[비공개] Case Study: Engaging with a company’s ..
The story Widely seen as the acme of Italian style, tradition and performance in motorcycle design and manufacturing, Ducati has nevertheless often struggled to transform fame and fans into sales. By 1996 the company was on the verge of bankruptcy and h..추천 -
[비공개] Case Study: Engaging with a company&rs..
The storyWidely seen as the acme of Italian style, tradition and performance in motorcycle design and manufacturing, Ducati has nevertheless often struggled to transform fame and fans into sales. By 1996 the company was on the verge of bankruptcy and had ..추천 -
[비공개] Case Study: Bavaria’s mix of tradition..
The story Founded in 1680, Netherlands-based Bavaria is one of Europe’s oldest family-owned beer producers. It has a reputation for operating efficiency and brewing knowhow but by 2007, as its main western European markets matured and the global industr..추천 -
[비공개] Case Study: Bavaria’s mix of tra..
The storyFounded in 1680, Netherlands-based Bavaria is one of Europe’s oldest family-owned beer producers. It has a reputation for operating efficiency and brewing knowhow but by 2007, as its main western European markets matured and the global industry c..추천 -
[비공개] Case Study: Maple Leaf Food’s response..
The story Maple Leaf Foods is one of the leading food processing companies in Canada, where many of its processed meat brands are household names. The company also supplies restaurants and hotels. The challenge On August 12 2008 management became aware ..추천 -
[비공개] Case Study: Maple Leaf Food’s re..
The storyMaple Leaf Foods is one of the leading food processing companies in Canada, where many of its processed meat brands are household names. The company also supplies restaurants and hotels.The challengeOn August 12 2008 management became aware of a ..추천 -
[비공개] Case Study: Ikea finds local solutions..
The story With more than 5m visitors a year, Ikea’s Xu Hui store in Shanghai is one of the Swedish retail chain’s 10 best revenue generators worldwide, although the average spend per customer is relatively low. The smallest of its 11 stores in China, it..추천 -
[비공개] Case Study: Ikea finds local solutions..
The storyWith more than 5m visitors a year, Ikea’s Xu Hui store in Shanghai is one of the Swedish retail chain’s 10 best revenue generators worldwide, although the average spend per customer is relatively low. The smallest of its 11 stores in China, its c..추천