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[비공개] Case Study: Assessing a start-up oppor..
The story In the mid-1980s, Peter Cooperstein was living in northern California and felt frustrated at being unable to find the kind of high-quality, thin-crust pizza that he had grown up with on the US east coast. He even gave up eating pizza altogethe..추천 -
[비공개] Case Study: Assessing a start-up oppor..
The storyIn the mid-1980s, Peter Cooperstein was living in northern California and felt frustrated at being unable to find the kind of high-quality, thin-crust pizza that he had grown up with on the US east coast. He even gave up eating pizza altogether.H..추천 -
[비공개] Case Study: Innovation in a competitiv..
The story For the 2009 Formula One season, a new set of rules on the design of the cars was introduced by motorsport’s world governing body, the FIA (Fédération Internationale de l’Automobile). The new rules included an option to implement a new energy-..추천 -
[비공개] Case Study: Innovation in a competitiv..
The storyFor the 2009 Formula One season, a new set of rules on the design of the cars was introduced by motorsport’s world governing body, the FIA (Fédération Internationale de l’Automobile). The new rules included an option to implement a new energy-eff..추천 -
[비공개] Case Study: How Haier handled foreign ..
The story Founded in China in the mid-1980s by Zhang Ruimin, after he was appointed to run a refrigerator plant in Qingdao, Haier has become one of the country’s leading brands. It designs, makes and sells home appliances such as refrigerators and washi..추천 -
[비공개] Case Study: How Haier handled foreign ..
The storyFounded in China in the mid-1980s by Zhang Ruimin, after he was appointed to run a refrigerator plant in Qingdao, Haier has become one of the country’s leading brands. It designs, makes and sells home appliances such as refrigerators and washing ..추천 -
[비공개] Case Study: MV Agusta’s turnround stra..
The story In August 2010 Claudio Castiglioni, a motorcycle aficionado and serial entrepreneur, bought back the iconic Italian motorcycle brand MV Agusta from Harley-Davidson. It was the third time in 20 years he had owned MV Agusta, a high-end brand tha..추천 -
[비공개] Case Study: MV Agusta’s turnroun..
The storyIn August 2010 Claudio Castiglioni, a motorcycle aficionado and serial entrepreneur, bought back the iconic Italian motorcycle brand MV Agusta from Harley-Davidson. It was the third time in 20 years he had owned MV Agusta, a high-end brand that e..추천 -
[비공개] Case Study: Volkswagen builds its bran..
The story As early as the 1980s, stirrings of economic reform in China encouraged Volkswagen’s senior managers to identify the country as a future growth market for passenger cars. They decided to establish sales and production in the country as soon as..추천 -
[비공개] Case Study: Volkswagen builds its bran..
The storyAs early as the 1980s, stirrings of economic reform in China encouraged Volkswagen’s senior managers to identify the country as a future growth market for passenger cars. They decided to establish sales and production in the country as soon as po..추천