How-To: Making BtoB WOM Work 5 Tips from Slash Barshinger's Carol Jouzaitis When it comes to the BtoB world, "The products and services we're buying on behalf of the companies we work for are sizeable purchases," says Carol Jouzaitis, Senior VP and Director of Public Relations for Slack Barshinger. "Not only is money at stake, but people's careers are on the line." Word of mouth is of utmost importance because people in the situation of purchasing for a company are constantly asking others, "What were your needs? What were your challenges? How did that work for you?" Here, Carol shared her fiv.......