마케터들이라면 뭔가 깨우침을 얻는 영상이랄까.참 본지가 오래되었는데 아직까지도 따끈따끈하다. Simon Sinek 의 골든서클은 늘 옳다. What does that even mean? To explain this concept, Sinek has developed what he calls the "Golden Circle," image pictured right. The golden circle has three layers:Why - This is the core belief of the business. It's why the business exists.How - This is how the business fulfills that core belief.What - This is what the company does to fulfill that core belief.Sounds simple, but what Sinek found is that most companies do their marketing backwards. They start with their .......